We are seeking a visionary and results-driven Director of Marketing to lead the marketing strategy and execution across all GGG institutions and the GGG brand itself. This is a critical senior leadership role with full responsibility for marketing performance, budget, team leadership, and brand positioning across multiple markets including Germany, the Netherlands, France, Spain, and the UAE.
At GGG, you'll play a central role in shaping the future of international higher education across multiple respected brands. You’ll lead a talented team and have the opportunity to make a real impact across global markets.
You will work in close partnership with the Director of Sales to deliver on annual enrolment targets and drive sustainable growth through best-in-class marketing strategies.
Strategic & Brand Leadership
- Develop and execute unified marketing strategies across all GGG institutions, aligned with business objectives and regional market dynamics
- Define and drive the positioning of each brand, including market entry strategies for new regions, programme launches, or campus openings
- Conduct competitive landscape analysis and use insights to shape product offerings and market positioning
- Oversee the entire marketing chain: from lead generation (via PPC, paid social, affiliate, organic channels) to content, social media, PR, design, and video production
- Ensure strong collaboration between marketing and performance teams to drive lead volume, quality, and conversion
- Lead a distributed team of marketing professionals globally (Brand Marketing, Performance Marketing, PR, Design, Video)
- Inspire and manage a high-performance team culture, with a strong focus on accountability, innovation, and execution
- Act as the key marketing contact for the CEO, COO, Sales, Admissions, Finance, and HR departments, ensuring tight cross-functional collaboration
- Represent marketing in board meetings, leadership events, and management conferences
- Manage internal service providers within the central GUS team, including campaign execution, SEO, design, and copywriting services
- Own the full marketing budget across all brands and institutions — planning, monitoring, and adjusting spend based on performance
- Ensure efficient and effective use of budget in alignment with enrolment and growth objectives
- Track and report on all core marketing KPIs